Increase Your Sales Now!
Leverage Midnight Glow
Technology (Part 3 of 3)

By Jay Yakich
VP Marketing

Do you know what the single most important factor impacting your packaging success at the point of purchase is? Visibility.*

How about the second most important? Contrast.*


Maybe that helps explain why only an elite group of redesigns (10%) deliver a sales uplift. In fact, more often than not, a dramatic change in packaging equates to a decrease in sales (20%)! Short of putting a spotlight on your product to enhance its visibility, what's a Marketer to do? Now there is an answer.

Seville Flexpack's Midnight Glow™ (glow in the dark ink technology) promotes your package where you need it most - at the POP. Through delivering a subtle change, a "visual disruption" is created with the following benefits:
  • Increased Sales and Market Share
  • Impact ALL critical success factors (measures of shelf presence, appeal, communication and persuasion) without giving up brand recognition
Let Seville's Midnight Glow™ technology increase your sales while leveraging your past branding success. Would you like to see a Midnight Glow™ sample for yourself? Click on "Send a Sample Now!" below and we will send you a sampling of what we have done for others.

*POP Sales Increase

Send a Sample Now!

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